Category: Music Production
As an Indie Music Professional in today’s new media era it is vitally important that you learn ways to use new technology and mediums to promote and sell your music and build your fan base. One easy way is blogging. F6YHXGUK77F6 In many ways, blogs are just another version of a website with multiple pages. You can visit and read a blog page in the same way you would any other web page. The main thing that sets a blog apart from a basic web page is a useful web-based file format called RSS.
Indie Music Marketing and Web 2.0
What is Web 2.0?
The term “Web 2.0″ was coined in 1999 by Darcy DiNucci in her article, “Fragmented Future”. DiNucci’s use of the term dealt mainly with Web design and aesthetics and she argued that the Web was “fragmenting” due to the widespread use of portable Web-ready devices. Her article was aimed at designers, reminding them to code for an ever-increasing variety of hardware. As such, her use of Web 2.0 hinted to the current use of the term. Today, Web 2.0 represents the movement from static websites where users can only view information to web users now able to participate in online content creation through website interactivity, blogs and social media networks across multiple platforms.
Your fans need filters
In the old scarcity economy model, the music that got stocked in stores, played on the air, and covered in the press was determined by what I call the “pre-filters.” They include record label executives, retail store buyers, program directors, editors, etc. Actually, these pre-filters are still very much a force to this day but, as I’ll show in a moment, their power is dwindling. So it’s this small elite group that decides what is worthy of entering the corporate pipeline. Their decisions are made in two ways: