Indie Music Marketing and Web 2.0

Last Updated on Monday, 26 April 2010 10:21
Written by admin
Monday, 26 April 2010 09:59

Indie Music Marketing and Web 2.0

What is Web 2.0?

The term “Web 2.0″ was coined in 1999 by Darcy DiNucci in her article, “Fragmented Future”.  DiNucci’s use of the term dealt mainly with Web design and aesthetics and she argued that the Web was “fragmenting” due to the widespread use of portable Web-ready devices. Her article was aimed at designers, reminding them to code for an ever-increasing variety of hardware. As such, her use of Web 2.0 hinted to the current use of the term.   Today, Web 2.0 represents the movement from static websites where users can only view information to web users now able to participate in online content creation through website interactivity, blogs and social media networks across multiple platforms.

Why use Web 2.0 for Indie music marketing?

The benefit of Web 2.0 for the Indie Music Professional is the ability to become your own content creator and promote your own brand at minimum cost. You are able to build quality, interactive websites for your web audience to assist in co-content creation and information sharing. The freedom to market your own music via digital downloads,  test a video idea on your own YouTube channel and do a live concert on USTREAM gives you the ability to reach current and potential fans — globally.
What is a good Web 2.0 strategy?

When it comes to marketing your Indie Music product or service online, I suggest launching a quality website with a weekly or bi-monthly blog, doing SEO (Search Engine Optimization) on your website, creating a Facebook Fan page and link it to Twitter and managing your various social media networks through Ping.fm, Hootsuite, BeBo, FriendFeed, Digg or Stumbleupon.

Sounds good? Would you like to take your Indie Music marketing to the next level but you think you need help creating your own Web 2.0 strategy? Don’t hesitate to contact me for quick and easy techniques to get you moving in the right direction.

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This entry was posted on Monday, April 26th, 2010 at 9:59 PM and is filed under Music Production. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Comments

  1. Ralph Sutton's Music Production Blog « Social Computing Technology
    April 27, 2010 at 1:57 AM

    [...] the original post here: Ralph Sutton's Music Production Blog aesthetics-and, article, [...]

  2. uberVU - social comments
    April 28, 2010 at 11:58 AM

    Social comments and analytics for this post…

    This post was mentioned on Twitter by RalphPSutton: Indie Music Marketing and Web 2.0 http://ralphsutton.com/blog/2010/04/indie-music-marketing-and-web-2-0/...

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