5 Steps to Marketing and Profiting From Your Music
Written by admin
Wednesday, 27 January 2010 09:47
To borrow a phrase from a former U.S. president, “I feel your pain.” I’m not talking about physical pain. I’m referring to the deep emotional pain and stress that come with pouring your heart into your band, new CD or your online marketing … and still feeling like you’re coming up short. Whether you produce R&B, Soul, Jazz or Hip-Hop music, you know what you offer is good and is of value to others. It’s just that not enough people seem to know about you and, as a result, not nearly enough money is streaming in to cover expenses, much less give yourself a little take-home money. Listen up, my fellow Indie Music Makers. This blog post sheds light on how to remedy your situation. What follows are five steps you must follow to take charge of your of your Indie Music Marketing so you start profiting from it now!
Forewarning: Don’t make the mistake that many aspiring musicians make. They’ll read these steps, tell themselves how valuable the advice is, and then go back to the same destructive routines as before. You won’t do that will you? And to make sure you don’t, I’ve added an affirming commitment statement to the end of each step. Read them out loud every day for at least two or three weeks until the commitment becomes ingrained. Then read them at least once a week after that. Doing so will make certain you put these success tips into action and profit accordingly. Somebody is saying right now! How come you just don’t write all the steps now, the answer is the Ralph Sutton’s Music Production Blog is about you winning not about me feeling space, see you next week for step two.
1) Have a clear idea who your ideal fan is
Could you sit down right now and write a profile of your ideal fan? Can you articulate how your fans dress, where they work, what TV shows they watch, which blogs they read, what they do for fun, and who their favorite music hero is? If you can’t describe your fans in detail, you should immediately start searching for a way to do so. Knowing precisely who your fans are dictates what avenues you use to reach them and how you communicate your message once you do reach them.
Fact: Continuing to ignore these insights will lead to missed opportunities and wasted time. If you don’t know where your fans hang out, what they’re interested in, and why they spend money, how will you ever be able to effectively promote your talents in a way that will lead to you being better off? When you overlook this element, potential fans move on without the benefit of your music. And you stumble on without the satisfaction of having shared your music and getting the recognition and income that come with it.
The solution: Do some basic, informal research. If you perform live at all, start asking questions of people in the crowd during breaks and after your shows. Write down your observations. What types of people come to see you? What traits do your fans have in common? Asking questions may even allow you to discover a segment of the population you’ve been ignoring, but which could benefit from your music. If you’re just starting out, observe the types of people who patronize similar artists. Or simply describe the type of person to whom you want your music to appeal to. This doesn’t have to be a complicated research project. Just get a handle on the types of people you want to reach with your promotional and sales messages. Doing so will help you get to them faster.
Affirm your commitment to step 1:
“I no longer leave my music marketing to chance. Through basic research, personal observation and gut instincts, I create a specific profile of my ideal fan. Using this profile, I know how to reach my fans and communicate with them effectively.”
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