What is Indie Music Marketing?
Yeah, you know it’s something you have to do, and you have at least some hold of what is it. You recognize it when you see it most of the time. But at its most basic level, can you explain what it is? And more importantly, can you spell out the basic elements of effective Indie Music marketing? Because, after all, if you’re going to invest your time and energy in promotion, it better be effective. Right? Don’t worry if you can’t come up with a quick answer to the question. On the other hand, don’t get mad at me if you think you know the answer and feel my probing here is pointless. Because it isn’t. If you plan to read the Ralph Sutton’s Music Production Blog and use the information to create a Indie Music promotion plan for your Indie Music, you better damn well know why you’re doing it. You need to understand the underlying principles at work here. These elements are simple, but they’re often glossed over by eager artist and musicians who just want to “get their name out there.” Getting your name out there is fine. It’s better than doing nothing at all. But mindless Indie Music marketing without focus and purpose usually leads to frustration and continued obscurity. The solution: Look under the hood and get a grasp of what’s at the core of every effective Indie Music promotion plan. When it comes right down to it, Indie Music marketing consists of these three elements:

1. Awareness

This is the crucial first step. You really can’t do much with the next two stages until
you’re getting results from this stage. Obviously, exposure is your main goal.
But before fans, the media and other people in the music business can help you,
they need to be aware of you. They need to be familiar with your name and the type of sound you create.

As Within, So Without
Aristotle said that the ultimate aim or purpose or human life is to achieve your own happiness. You are the very happiest when what you are doing on the outside is congruent with your values on the inside. When you are living in complete alignment with that which you consider to be good, right, and true, you will automatically feel happy and positive about yourself and your world.

To borrow a phrase from a former U.S. president, “I feel your pain.” I’m not talking about physical pain. I’m referring to the deep emotional pain and stress that come with pouring your heart into your band, new CD or your online marketing … and still feeling like you’re coming up short. Whether you produce R&B, Soul, Jazz or Hip-Hop music, you know what you offer is good and is of value to others. It’s just that not enough people seem to know about you and, as a result, not nearly enough money is streaming in to cover expenses, much less give yourself a little take-home money. Listen up, my fellow Indie Music Makers. This blog post sheds light on how to remedy your situation. What follows are five steps you must follow to take charge of your of your Indie Music Marketing so you start profiting from it now!

2) Discover what motivates your fans

Now that you have a clearer idea of who your fans are, you have to reach out and touch them. But the only way to reach them effectively is to understand their real reasons for spending time and money on you.

The hitch: Most music marketers concentrate on themselves and the features of their product or service. For instance, recording studios, which I am a owner of one, we are notorious for promoting lists of recording equipment and the credentials of engineers.

Los Angeles (February 11, 2010)—The Grammy Museum’s “Mississippi Night” was recently held as a preamble to the 52nd Grammy Awards; the event featured Hubert Sumlin, Honeyboy Edwards, and Hartley Peavey.There, Peavey, founder and CEO of Peavey Electronics Corporation, discussed career opportunities in music with Los Angeles-area high school students before delivering an address during the evening program. Using a backline of Peavey, Trace Elliot and Budda guitar and bass amplifiers, blues artists spanning generations celebrated the legacy of Mississippi’s contributions to popular music with performances in the museum’s Grammy Sound Stage auditorium. The legendary Hubert Sumlin, a past Grammy nominee who played alongside Muddy Waters and Howlin’ Wolf; David “Honeyboy” Edwards, a 2010 Recording Academy Lifetime Achievement Award winner; four-time Grammy nominee Dorothy Moore; four-time nominated The Williams Brothers; and young bluesman Eddie Cotton all shared the stage.

I’m going to use this entire post to deal with only one subject because it’s so vital to the success of your indie music promotion efforts. Every day I see the same mistake being made in this area and feel I owe it to you to drive this crucial point home.

Suppose you walked into a record store and one of the employees came up and handed you a box filled with CDs. Then he said, “Here, these are extra promo copies we’re giving away. You can have any CD you want out of the box. But you can take only one.”

Hey everyone, I have been off for the last month doing just what I am telling you about, making money on the internet with Indie Music Marketing. In this post I will share with you The Rules To Indie Music Marketing.

Here’s the deal… more than a billion people now have Internet access around the planet. That’s a lot of people and a lot of opportunities at your fingertips. It can also be bewildering, as the number of new music sites and the variety of online tools continue to grow at dizzying rates. Just when you get a handle on how to promote yourself effectively with existing web-based tools, something new comes along to cloud your vision and fill up your to-do list. Not to worry. In this post, I’ll give you a quick crash course on what’s new and what’s most important to know about marketing your music on the Internet today.